Empathetic Customer Marketing Workshop
- Create authentic marketing that touches your customers' hearts.
What if the key to effective marketing wasn't in the strategy... but in your ability to put yourself in the customer's shoes? To feel empathy for their problems...
This training offers a powerful and innovative approach: using empathy as a strategic and creative driving force to better understand your customers, their problems, and speak their language. Above all, it's about finding solutions that resonate with them and writing a story that resonates with their real needs and emotions.
" When we say that innovation is about meeting unmet and often unspoken market needs, it's really about meeting the unspoken needs of individuals—because organizations are made of people.
So deep empathy is needed.
I would say that the source of all innovation is precisely this profoundly human quality that we all share: empathy."
Satya Nadella, CEO of Microsoft
Why this training?
Traditional marketing is showing its limits: overexposure, overly generic messages, lack of emotional resonance, loss of attention, overuse of AI.
But in a world saturated with demands, what really captures us is what moves us. What resonates in the heart.
By cultivating strategic empathy, you learn to see through your customer's eyes, empathize with their frustrations and needs, and co-construct a deeply relevant message. This is the foundation of a sincere, powerful, and lasting brand strategy.
Goals
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Deepen the emotional and psychological understanding of your customers.
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Develop a narrative “brand script” centered on the customer’s life and needs, not on your offer.
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Adopt a "guide" posture, not a hero posture (the hero is the client).
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Translate this posture into communication, branding and strategy.
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Create a framework that can be adapted to most of your media and campaigns.
Format and organization
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Duration: 4 hours – in half a day or two sessions.
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Location: In person, or remotely.
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Audience: Marketing, strategy, customer relations, management – 5 to 25 people.
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Prerequisites: Knowledge of customer typologies and your company's branding.
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Languages: French, English (bilingual).
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Implementation time: 2 weeks
Teaching methods
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Mindfulness practices and emotional intelligence exercises
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Collaborative co-creation exercises
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Simple and concrete theoretical contributions
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Narrative methodology from the “hero’s quest”
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Developing a brand script in 8 steps adapted to your target audience
Expected results
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New clarity on your customers' emotional and cognitive levers
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A co-constructed brand scenario, ready to be used in communication
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An empathetic and strategic posture of modern marketing
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A stable narrative foundation for building meaningful campaigns
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A new way of doing marketing: more human, more relevant, more effective.
Don't look for the solution to the problem...
Marry the problem and the solution will emerge by itself.
Workshop Agenda
0. Introduction: empathy, neuroscience and innovation.
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Empathy for the customer and their problem: how and why?
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The 3 levels of problem: external, internal, philosophical.
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The guide's posture.
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A simple and credible plan.
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Clear and emotional call to action.
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Name the failure to reinforce the urgency.
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Define real customer success.
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The transformation of the hero.
Rates and conditions
Companies: on quote
Individuals: €490 excluding VAT per person
Included: educational support, personalized narrative framework, support by Thierry Daher
Give your marketing a voice that touches and transforms
Testimonials
Our clients share how our training transformed their leadership and strengthened their teams.